Bumble and bumble. Full Potential Hair Preserving Shampoo | Exfoliates and Prevents Breakage |Lightweight Formula| Fuller, Stronger | For Breakage Prone and Thinning Hair Types, 6.7 Fl Oz

Price: $38.00
(as of Jun 25, 2026 23:41:03 UTC – Details)

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Customer Reviews

4.5 out of 5 stars 301

4.6 out of 5 stars 1,362

4.5 out of 5 stars 1,124

4.6 out of 5 stars 695

4.5 out of 5 stars 1,343

4.5 out of 5 stars 582

4.6 out of 5 stars 1,069

Price

$38.00$38.00

$25.27$25.27

$38.00$38.00

$28.50$28.50

$36.00$36.00

$38.00$38.00

$25.20$25.20

Hair Texture

Curly, Wavy, Straight

Curly, Wavy, Straight

Wavy, Straight

Coily, Curly, Wavy

Coily to Straight

Curly, Wavy, Straight

Curly, Wavy, Straight

Hair Diameter

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Key Benefit

strengthens + exfoliates

hydrates, reduces frizz

adds volume

moisturizes + detangles

removes excess oil

repairs, color-safe

gently moisturizes

Secondary Benefit

prevents breakage

color-safe, adds shine

color-safe, softens

reduces frizz, color-safe

deep cleansing

strengthens hair

adds shine

What It’s For

for Fuller, Stronger Hair

for Lightweight Hydration

for Instant Fullness

for Curls With Less Frizz

Weekly Clarifying Shampoo

for Hair Repair

for Everyday Cleansing

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.36 x 2.36 x 5.67 inches; 8.5 ounces
Item model number ‏ : ‎ B21E010000
UPC ‏ : ‎ 072671176872 685428018211
Manufacturer ‏ : ‎ Bumble and bumble
ASIN ‏ : ‎ B013XDK0BO
Best Sellers Rank: #66,783 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,815 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (301) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

WHAT IT IS: An exfoliating shampoo for breakage-prone or thinning hair.
IDEAL FOR: All hair types that are breakage-prone or thinning.
KEY CLAIMS: After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style. Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
HOW IT WORKS: This exfoliating shampoo removes buildup that can clog pores. Use as part of the Full Potential regimen to help reduce breakage.

Product summary

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