Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang | 96% Naturally Derived

Price: $21.00
(as of Jun 06, 2026 01:28:30 UTC – Details)

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Shampure Effortless Cool, tousled texture Merchant Video

Build your nurturing hair regimen

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Customer Reviews

4.6 out of 5 stars 2,610

4.6 out of 5 stars 2,591

4.6 out of 5 stars 1,777

4.6 out of 5 stars 995

4.7 out of 5 stars 3,326

Price

$21.00$21.00

$23.00$23.00

$36.00$36.00

$40.00$40.00

$26.00$26.00

STEP IN THE ROUTINE

1-Shampoo

2-Conditioner

3-Styling

4-Styling

5 – Brush

HAIR TEXTURE

Straight to Curly, 1A-3A

Straight to Curly, 1A-3A

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Curly, 1A-3A

HAIR THICKNESS

Fine, Medium

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

BENEFIT

Weightless nourishment

Instantly detangles

Pliable, medium hold

Firm, long-lasting hold

Easy detangling

SECONDARY BENEFIT

Gently cleanses

Adds lustrous shine

Matte finish

Humidity defense

Style on the go

WHEN & HOW TO USE

Use on wet hair

Use on wet hair

Use on damp or dry hair

Use on dry hair

Use on any hair type

VEGAN & CRUELTY FREE

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What are the key benefits of Shampure Nurturing Shampoo?

This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.

What is the scent?

Features our signature Shampure aroma – a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.

What hair types does Shampure Nurturing Shampoo work best for?

Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing.

How do I use Shampure Nurturing Shampoo?

Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.

How has Shampure Nurturing Shampoo changed?

Evolving is in our nature. We’ve updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same.

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.97 x 1.97 x 7.59 inches; 10.12 ounces
Item model number ‏ : ‎ 18084998045
Batteries ‏ : ‎ 1 A batteries required.
UPC ‏ : ‎ 018084998045
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B07LBW7HJJ
Best Sellers Rank: #2,768 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #121 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars (2,610) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
Silicone Free: Abyssinian oil nourishes and adds shine without the need for silicones.
Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
Evolving is in our nature. We have a new look on the outside with updated packaging! During this evolution you might see both our new and old packaging. Don’t worry the same beautiful formula remains the same on the inside.

Product summary

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