Aveda Invati Ultra Advanced Exfoliating Shampoo Light & Rich | Step 1 of 4 | Reduces Hair Loss by 77% | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived

Price: $39.00
(as of Jun 06, 2026 04:18:02 UTC – Details)

From the manufacturer

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Build your thickening and hair loss routine

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Customer Reviews

4.5 out of 5 stars 423

4.6 out of 5 stars 241

3.9 out of 5 stars 85

4.5 out of 5 stars 140

4.2 out of 5 stars 570

4.5 out of 5 stars 4,377

Price

$39.00$39.00

$47.00$47.00

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$47.00$47.00

$39.00$39.00

$37.00$37.00

STEP IN THE ROUTINE

1-Shampoo

2-Conditioner

3-Serum

4-Treatment

5-Styling

6-Styling

HAIR TEXTURE

Straight to Curly, 1A-3A

Straight to Curly, 1A-3A

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

HAIR THICKNESS

Fine, Medium

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium

BENEFIT

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Thicker, Fuller Hair

Instantly thicken

SECONDARY BENEFIT

Exfoliates, removes oil

Detangles, strengthens

Strengthen & protect

Detangles, reduces frizz

Reduces frizz & add shine

Lightweight

WHEN & HOW TO USE

Use on wet hair

Use on wet hair, blowdry

1Xday on wet or dry hair

Use on damp hair

Use on damp hair

Apply roots to ends

VEGAN & CRUELTY FREE

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What is Aveda Invati Ultra Advanced Exfoliating Shampoo Light?

This shampoo gently cleanses, exfoliates the scalp and leaves hair shiny.

What hair type is Aveda Invati Ultra Advanced  Exfoliating Shampoo Light best for?

This shampoo is ideal for fine-to-medium thinning hair types and normal-to-oily scalp types.

What is the difference between Aveda Invati Ultra Advanced  Exfoliating Shampoo Light and Rich?

The light shampoo is best for fine to medium hair while the rich shampoo is best for medium to thick hair.

Does Aveda Invati Ultra Advanced Exfoliating Shampoo Light have a scent?

Yes, this shampoo has a signature Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla, and other pure plant and flower essences.  

Is Aveda Invati Ultra Advanced  Exfoliating Shampoo Light vegan & cruelty-free?

Yes, Aveda products are 100% vegan and cruelty-free, including this shampoo.  

Product Dimensions ‏ : ‎ 1.81 x 1.81 x 7.09 inches; 8.43 ounces
Item model number ‏ : ‎ VCT6010000
UPC ‏ : ‎ 018084055021
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B0DBFMK2GB
Best Sellers Rank: #10,753 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #319 in Hair Shampoo
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Exfoliating Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Light cleanses, exfoliates, and purifies fine to medium thinning hair. Best for normal to oily scalp.
Reduces Hair Loss: Invati Ultra Advanced 4-step system reduces hair loss by 77%*.
95% Naturally Derived*: With wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores.
How to Use: Massage into wet hair and scalp. Rinse. Use with Invati Ultra Advanced 4-step system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment.
Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

Product summary

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