{"id":33589,"date":"2026-06-06T04:18:01","date_gmt":"2026-06-06T04:18:01","guid":{"rendered":"https:\/\/successwithless.net\/index.php\/product\/aveda-invati-ultra-advanced-exfoliating-shampoo-light-rich-step-1-of-4-reduces-hair-loss-by-77-for-medium-to-thick-thinning-hair-types-normal-to-oily-scalp-94-naturally-derived\/"},"modified":"2026-06-06T04:18:05","modified_gmt":"2026-06-06T04:18:05","slug":"aveda-invati-ultra-advanced-exfoliating-shampoo-light-rich-step-1-of-4-reduces-hair-loss-by-77-for-medium-to-thick-thinning-hair-types-normal-to-oily-scalp-94-naturally-derived","status":"publish","type":"product","link":"https:\/\/successwithless.net\/index.php\/product\/aveda-invati-ultra-advanced-exfoliating-shampoo-light-rich-step-1-of-4-reduces-hair-loss-by-77-for-medium-to-thick-thinning-hair-types-normal-to-oily-scalp-94-naturally-derived\/","title":{"rendered":"Aveda Invati Ultra Advanced Exfoliating Shampoo Light &#038; Rich | Step 1 of 4 | Reduces Hair Loss by 77% | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived"},"content":{"rendered":"<p>Price: <span style=\"color:#b12704\">$39.00<\/span><br \/><i><small>(as of Jun 06, 2026 04:18:02 UTC &#8211; <span class=\"wp_automatic_amazon_disclaimer\" title=\"Product prices and availability are accurate as of the date\/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.\">Details<\/span>)<\/small><\/i><\/p>\n<p><a href=\"https:\/\/amazon.com\/dp\/B0DBFMK2GB?tag=idelvix-20\"><img decoding=\"async\" src=\"https:\/\/valvepress.s3.amazonaws.com\/imgs\/buy_now.png\"><\/a><br \/>\n<\/p>\n<p>                                                 From the manufacturer   <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"The full 4-step Invati Ultra Advanced system for fine to medium thinning hair.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7e1d398e-f7e4-4722-921c-31ff70c75021.__CR0,0,1464,600_PT0_SX1464_V1___.png\">       <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"Invati Shampoo gently exfoliates hair and scalp. Leaves hair shiny and removing oil.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/94140156-3608-4df8-8113-919a3904c497.__CR0,0,1464,600_PT0_SX1464_V1___.png\">       <\/p>\n<p>The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Invati Shampoo Light Merchant Video<\/p>\n<p>                                                                <img decoding=\"async\" alt=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ed71f7e5-0b62-4a76-9175-e81296c22167.__CR0,0,1464,600_PT0_SX1464_V1___.png\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ed71f7e5-0b62-4a76-9175-e81296c22167.__CR0,0,1464,600_PT0_SX1464_V1___.png\">        <\/p>\n<p>                                                                <img decoding=\"async\" alt=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/acd16107-eaa0-4030-bcaf-2a69b4ba82e9.__CR0,0,1464,600_PT0_SX1464_V1___.png\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/acd16107-eaa0-4030-bcaf-2a69b4ba82e9.__CR0,0,1464,600_PT0_SX1464_V1___.png\">        <\/p>\n<p>                                                                                                       <img decoding=\"async\" alt=\"Invati Advanced Shampoo Light\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fa2c39e7-6cf6-4be0-bdf0-7dacf1cda2f8.__CR0,0,1464,600_PT0_SX1464_V1___.png\"><img decoding=\"async\" alt=\"Invati Advanced Shampoo Light\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fa2c39e7-6cf6-4be0-bdf0-7dacf1cda2f8.__CR0,0,1464,600_PT0_SX1464_V1___.png\">                                               <\/p>\n<h3 class=\"a-text-center aplus-h1 a-text-bold\"> Build your thickening and hair loss routine        <\/h3>\n<p>                         Add to Cart  <\/p>\n<p>                         Add to Cart  <\/p>\n<p>                         Add to Cart  <\/p>\n<p>                         Add to Cart  <\/p>\n<p>                         Add to Cart  <\/p>\n<p>                                     Customer Reviews  <\/p>\n<p>                    4.5 out of 5 stars     423    <\/p>\n<p>                    4.6 out of 5 stars     241    <\/p>\n<p>                    3.9 out of 5 stars     85    <\/p>\n<p>                    4.5 out of 5 stars     140    <\/p>\n<p>                    4.2 out of 5 stars     570    <\/p>\n<p>                    4.5 out of 5 stars     4,377    <\/p>\n<p>                                     Price  <\/p>\n<p>                                                        $39.00$39.00     <\/p>\n<p>                                                        $47.00$47.00     <\/p>\n<p>                                                        \u2014    <\/p>\n<p>                                                        $47.00$47.00     <\/p>\n<p>                                                        $39.00$39.00     <\/p>\n<p>                                                        $37.00$37.00     <\/p>\n<p>                                     STEP IN THE ROUTINE  <\/p>\n<p>                                                1-Shampoo    <\/p>\n<p>                                                2-Conditioner    <\/p>\n<p>                                                3-Serum    <\/p>\n<p>                                                4-Treatment    <\/p>\n<p>                                                5-Styling    <\/p>\n<p>                                                6-Styling    <\/p>\n<p>                                     HAIR TEXTURE  <\/p>\n<p>                                                Straight to Curly, 1A-3A    <\/p>\n<p>                                                Straight to Curly, 1A-3A    <\/p>\n<p>                                                Straight to Coily, 1A-4C    <\/p>\n<p>                                                Straight to Coily, 1A-4C    <\/p>\n<p>                                                Straight to Coily, 1A-4C    <\/p>\n<p>                                                Straight to Coily, 1A-4C    <\/p>\n<p>                                     HAIR THICKNESS  <\/p>\n<p>                                                Fine, Medium    <\/p>\n<p>                                                Fine, Medium    <\/p>\n<p>                                                Fine, Medium, Thick    <\/p>\n<p>                                                Fine, Medium, Thick    <\/p>\n<p>                                                Fine, Medium, Thick    <\/p>\n<p>                                                Fine, Medium    <\/p>\n<p>                                     BENEFIT  <\/p>\n<p>                                                Thicker, Fuller Hair    <\/p>\n<p>                                                Thicker, Fuller Hair    <\/p>\n<p>                                                Thicker, Fuller Hair    <\/p>\n<p>                                                Thicker, Fuller Hair    <\/p>\n<p>                                                Thicker, Fuller Hair    <\/p>\n<p>                                                Instantly thicken    <\/p>\n<p>                                     SECONDARY BENEFIT  <\/p>\n<p>                                                Exfoliates, removes oil    <\/p>\n<p>                                                Detangles, strengthens    <\/p>\n<p>                                                Strengthen &amp; protect    <\/p>\n<p>                                                Detangles, reduces frizz    <\/p>\n<p>                                                Reduces frizz &amp; add shine    <\/p>\n<p>                                                Lightweight    <\/p>\n<p>                                     WHEN &amp; HOW TO USE  <\/p>\n<p>                                                Use on wet hair    <\/p>\n<p>                                                Use on wet hair, blowdry    <\/p>\n<p>                                                1Xday on wet or dry hair    <\/p>\n<p>                                                Use on damp hair    <\/p>\n<p>                                                Use on damp hair    <\/p>\n<p>                                                Apply roots to ends    <\/p>\n<p>                                     VEGAN &amp; CRUELTY FREE  <\/p>\n<p>                                                    \u2714       <\/p>\n<p>                                                    \u2714       <\/p>\n<p>                                                    \u2714       <\/p>\n<p>                                                    \u2714       <\/p>\n<p>                                                    \u2714       <\/p>\n<p>                                                    \u2714       <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> What is Aveda Invati Ultra Advanced Exfoliating Shampoo Light?  <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> This shampoo gently cleanses, exfoliates the scalp and leaves hair shiny.   <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> What hair type is Aveda Invati Ultra Advanced \u202fExfoliating Shampoo Light best for?  <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> This shampoo is ideal for fine-to-medium thinning hair types and normal-to-oily scalp types.  <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> What is the difference between Aveda Invati Ultra Advanced \u202fExfoliating Shampoo Light and Rich?  <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> The light shampoo is best for fine to medium hair while the rich shampoo is best for medium to thick hair.  <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Does Aveda Invati Ultra Advanced Exfoliating Shampoo Light have a scent?  <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Yes, this shampoo has a signature Pure-Fume aroma with lavender, clary sage, Australian sandalwood, vanilla, and other pure plant and flower essences.\u202f\u202f  <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Is Aveda Invati Ultra Advanced \u202fExfoliating Shampoo Light vegan &amp; cruelty-free?  <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Yes, Aveda products are 100% vegan and cruelty-free, including this shampoo.\u202f\u202f  <\/p>\n<p> Product Dimensions                                            \u200f                                            :                                            \u200e                                            1.81 x 1.81 x 7.09 inches; 8.43 ounces   <br \/> Item model number                                            \u200f                                            :                                            \u200e                                            VCT6010000   <br \/> UPC                                            \u200f                                            :                                            \u200e                                            018084055021   <br \/> Manufacturer                                            \u200f                                            :                                            \u200e                                            Aveda   <br \/> ASIN                                            \u200f                                            :                                            \u200e                                            B0DBFMK2GB   <br \/>       Best Sellers Rank:  #10,753 in Beauty &#038; Personal Care (See Top 100 in Beauty &#038; Personal Care)    #319 in Hair Shampoo      <br \/>  Customer Reviews:                                                                                            4.5               4.5 out of 5 stars                                  (423)                                              var dpAcrHasRegisteredArcLinkClickAction;                    P.when(&#8216;A&#8217;, &#8216;ready&#8217;).execute(function(A) {                        if (dpAcrHasRegisteredArcLinkClickAction !== true) {                            dpAcrHasRegisteredArcLinkClickAction = true;                            A.declarative(                                &#8216;acrLink-click-metrics&#8217;, &#8216;click&#8217;,                                { &#8220;allowLinkDefault&#8221;: true },                                function (event) {                                    if (window.ue) {                                        ue.count(&#8220;acrLinkClickCount&#8221;, (ue.count(&#8220;acrLinkClickCount&#8221;) || 0) + 1);                                    }                                }                            );                        }                    });                                             P.when(&#8216;A&#8217;, &#8216;cf&#8217;).execute(function(A) {                A.declarative(&#8216;acrStarsLink-click-metrics&#8217;, &#8216;click&#8217;, { &#8220;allowLinkDefault&#8221; : true },  function(event){                    if(window.ue) {                        ue.count(&#8220;acrStarsLinkWithPopoverClickCount&#8221;, (ue.count(&#8220;acrStarsLinkWithPopoverClickCount&#8221;) || 0) + 1);                    }                });            });                          <\/p>\n<p>Exfoliating Shampoo for Thinning Hair: Aveda Invati Ultra Advanced Exfoliating Shampoo Light cleanses, exfoliates, and purifies fine to medium thinning hair. Best for normal to oily scalp.<br \/>Reduces Hair Loss: Invati Ultra Advanced 4-step system reduces hair loss by 77%*.<br \/>95% Naturally Derived*: With wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores.<br \/>How to Use: Massage into wet hair and scalp. Rinse. Use with Invati Ultra Advanced 4-step system: Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment.<br \/>Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.<br \/>\n<button id=\"nav-assist-product-summary\" role=\"button\" tabindex=\"-1\" class=\"nav-assistant-menu-item nav-assistant-link-item nav-assistant-keyboard-shortcut-item keyboard-shortcut-menu-container a-color-base a-color-link nav-assistant-link-button\" data-nav-assist-menu-item-index=\"13\" data-behavior=\"activate\" data-actuators='[{\"eventKey\":\"\u00ce\",\"eventCode\":\"KeyD\",\"isShiftRequired\":true},{\"eventKey\":\"\u2122\",\"eventCode\":\"KeyD\",\"isShiftRequired\":true},{\"eventKey\":\"\u2206\",\"eventCode\":\"KeyD\",\"isShiftRequired\":true},{\"eventKey\":\"D\",\"isShiftRequired\":true}]' data-target=\"#pqv-trigger\" data-modal-ignore='[data-cel-widget=\"pqv-dpx-widget-desktop\"]' aria-label=\"Product summary, shift, alt, d\" aria-describedby=\"nav-assist-shortcut-help\"><\/p>\n<div class=\"keyboard-shortcut-container\" aria-hidden=\"true\">\n          <span class=\"shortcut-name nav-assistant-card-font\">Product summary<\/span><\/p>\n<div class=\"shortcut-keys-container\" dir=\"ltr\">\n              <span class=\"shortcut-key nav-assistant-card-font font-color\">shift<\/span><br \/>\n              <span class=\"plus-sign-color\">+<\/span><br \/>\n              <span class=\"shortcut-key nav-assistant-card-font font-color\">alt<\/span><br \/>\n              <span class=\"plus-sign-color\">+<\/span><br \/>\n              <span class=\"shortcut-key nav-assistant-card-font font-color\">D<\/span><\/p><\/div>\n<\/p><\/div>\n<p>      <\/button><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p> From the manufacturer The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Invati Shampoo Light Merchant Video Build your thickening and hair loss routine Add to Cart Add to Cart Add to Cart Add to Cart [&hellip;]<\/p>\n","protected":false},"featured_media":33590,"comment_status":"open","ping_status":"closed","template":"","meta":{"_gspb_post_css":""},"product_brand":[],"product_cat":[149],"product_tag":[],"class_list":["post-33589","product","type-product","status-publish","has-post-thumbnail","product_cat-haircare-haircare-styling","first","instock","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/product\/33589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/comments?post=33589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/media\/33590"}],"wp:attachment":[{"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/media?parent=33589"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/product_brand?post=33589"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/product_cat?post=33589"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/successwithless.net\/index.php\/wp-json\/wp\/v2\/product_tag?post=33589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}